Medical Expert
Writing for doctors who'd rather be doctoring.
Your words. My writing.
Profiles, posts and positioning for medical experts who want the right people to find them.
Whether you're building medico-legal work, growing a private referral network, or you want to be the name conference organisers think of first, LinkedIn should be doing that work for you. Not sitting on your to-do list.
Most ghostwriters can write clean sentences. Fewer have spent 17 years working in clinical communication, trained and worked in NHS vascular and orthopaedics and built their own LinkedIn presence from scratch. The difference shows in the detail: the word choice, the analogy a colleague would use, writing that sounds like a consultant, not marketing copy.
"This is for consultants who have the expertise and want the right people to know it. It is not for doctors who want a quick profile refresh. The work is ongoing and the results compound over months, not weeks.
Dr Clarke's profile listed five different things he did.
The expert witness work was tagged on at the end. Solicitors searching for a medico-legal expert in his specialty would have scrolled straight past.
We rebuilt it so anyone landing on his profile knew exactly what he did and who it was for.
After a full profile rebuild, Dr Clarke saw a significant jump in visibility, with individual posts reaching between 5,000 and 20,000 impressions.
But more importantly, these posts attracted profile viewers, followers and connections from his target audience, keeping his pipeline of leads full.
+337% vs prior 90 days
+400% vs prior 90 days
from a single post
from a single post
The Expert Profile Rebuild
Your LinkedIn profile gets rebuilt from the ground up. Headline, About section, banner and positioning. So it reads like the expert you are.
Anyone who lands on it should immediately know what you do and whether you're who they're looking for.
Before the rebuild, I research the people you want to attract and the language they use. So your profile speaks in your voice and in theirs.
Done-For-You Post Writing
I get your ideas out of your head in whatever way works for you. A call once or twice a month, or async via WhatsApp.
The content sounds like you on your best day, without you having to write a word.
Two posts a week and one long-form article a month, researched, written and ready for you to review and approve.
Strategic Connecting
I identify and track the professionals most likely to refer, instruct or recommend you, so your content reaches the right circles.
I engage with their posts around the time yours go live so your content shows up in the right feeds.
We start with a 1-on-1 onboarding call. Your Expert Profile Rebuild, your first 30-day content, and who we're positioning you for. The profile comes first. Then your first posts go live and I start following the right people in your audience.
Posts going out consistently in your voice. Two a week and one long-form article. Outreach running in the background, with around an hour a week from you. A data-driven approach means no guessing.
This is where it compounds. Consistent posting, a positioned profile and the right people seeing it means inbound opportunities start arriving without you chasing them. Carry on or step back with a presence that works for you.
Headline, About section, banner, positioning
Written in your voice from calls or voice notes
In-depth, searchable, builds credibility
The right people seeing your content
Sounds like you, not AI
Data-driven, adjusted monthly
One medico-legal instruction, one private referral, or one speaking invitation typically covers several months of this retainer. For most of my clients, the question stopped being whether LinkedIn was worth it and started being why they waited.
then £800/month
The Guarantee
If after three months you're not seeing an increase in leads or opportunities through LinkedIn, I'll work with you for an extra month at no charge. You keep the rebuilt profile, the content library and the momentum either way.
Medical Education Brought to You by Marlboro
Philip Morris died at the age of 38. From lung cancer. The company he founded went on to make billions by killing millions.
Now they've decided to move into the health and wellness sector. And sponsor continuing medical education for doctors and nurses.
Why Should Doctors Use LinkedIn?
Many doctors wrinkle their noses at social media. Concerns about confidentiality, maintaining professional boundaries, or simply not knowing what to post keep many away.
Dr Rangan Chatterjee and Dr Eric Topol are just two examples of respected clinicians who use LinkedIn brilliantly, sharing insights and research that enhance their influence within the community.
The numbers tell the story. Healthcare professionals on LinkedIn are growing faster than any other sector. The doctors who show up consistently are the ones being found by conference organisers, journalists, solicitors and referring clinicians.
The question is not whether LinkedIn works for doctors. It's whether the right doctors are using it well enough to be seen.
My Father Learned to Cook at 78
But this is not his story.
In all my years in orthopaedics, I'd never seen a knee like my mother's. It angled inwards and would not straighten.
When we suggested she see someone, she'd say: "Stop making a fuss."
So we did. Until we couldn't.
By then, she was moving around by holding on to furniture. Countertop to table. Table to chair. I could see her pain.
"It's not that bad."
It was THAT bad.
Arthritis in both knees had stripped all joy from her life. She stopped gardening, stopped seeing friends and stopped walking the dog.
She wasn't frightened of the operation, but of what might come next.
Frequently Asked Questions
How will you find my voice?
Will this damage my credibility?
Isn't it unethical?
What if a colleague notices?
I don't have time, even for the briefing.
Are two posts a week enough?
Rachel Williams
Editor / WriterI write LinkedIn content for medical experts so the right people find you, not the other way around. Profiles, posts and positioning, written in your voice, without you having to spend hours on the platform.
Ready to be seen by
the right people?
Book a 20 minute call. No pitch, just a chat to see if it's right for you.
Book a CallMedical Expert
Writing for doctors who'd rather be doctoring.
Your words. My writing.
Profiles, posts and positioning for medical experts who want the right people to find them.
Whether you're building medico-legal work, growing a private referral network, or you want to be the name conference organisers think of first, LinkedIn should be doing that work for you. Not sitting on your to-do list.
Most ghostwriters can write clean sentences. Fewer have spent 17 years working in clinical communication, trained and worked in NHS vascular and orthopaedics and built their own LinkedIn presence from scratch. The difference shows in the detail: the word choice, the analogy a colleague would use, writing that sounds like a consultant, not marketing copy.
This is for consultants who have the expertise and want the right people to know it. It is not for doctors who want a quick profile refresh. The work is ongoing and the results compound over months, not weeks.
Dr Clarke's profile listed five different things he did.
+337% vs prior 90 days
+400% vs prior 90 days
from a single post
from a single post
The expert witness work was tagged on at the end. Solicitors searching for a medico-legal expert in his specialty would have scrolled straight past.
We rebuilt it so anyone landing on his profile knew exactly what he did and who it was for.
After a full profile rebuild, Dr Clarke saw a significant jump in visibility, with individual posts reaching between 5,000 and 20,000 impressions.
But more importantly, these posts attracted profile viewers, followers and connections from his target audience, keeping his pipeline of leads full.
The Expert Profile Rebuild
Your LinkedIn profile gets rebuilt from the ground up. Headline, About section, banner and positioning. So it reads like the expert you are.
Anyone who lands on it should immediately know what you do and whether you're who they're looking for.
Before the rebuild, I research the people you want to attract and the language they use. So your profile speaks in your voice and in theirs.
Done-For-You Post Writing
I get your ideas out of your head in whatever way works for you. A call once or twice a month, or async via WhatsApp.
The content sounds like you on your best day, without you having to write a word.
Two posts a week and one long-form article a month, researched, written and ready for you to review and approve.
Strategic Connecting
I identify and track the professionals most likely to refer, instruct or recommend you, so your content reaches the right circles.
I engage with their posts around the time yours go live so your content shows up in the right feeds.
We start with a 1-on-1 onboarding call. Your Expert Profile Rebuild, your first 30-day content, and who we're positioning you for. The profile comes first. Then your first posts go live and I start following the right people in your audience.
Posts going out consistently in your voice. Two a week and one long-form article. Outreach running in the background, with around an hour a week from you. A data-driven approach means no guessing.
This is where it compounds. Consistent posting, a positioned profile and the right people seeing it means inbound opportunities start arriving without you chasing them. Carry on or step back with a presence that works for you.
One medico-legal instruction, one private referral, or one speaking invitation typically covers several months of this retainer. For most of my clients, the question stopped being whether LinkedIn was worth it and started being why they waited.
then £800/month
The Guarantee
If after three months you're not seeing an increase in leads or opportunities through LinkedIn, I'll work with you for an extra month at no charge. You keep the rebuilt profile, the content library and the momentum either way.
Medical Education Brought to You by Marlboro
Philip Morris died at the age of 38. From lung cancer. The company he founded went on to make billions by killing millions.
Now they've decided to move into the health and wellness sector. And sponsor continuing medical education for doctors and nurses.
Why Should Doctors Use LinkedIn?
Many doctors wrinkle their noses at social media. Concerns about confidentiality, maintaining professional boundaries, or simply not knowing what to post keep many away.
Dr Rangan Chatterjee and Dr Eric Topol are just two examples of respected clinicians who use LinkedIn brilliantly, sharing insights and research that enhance their influence within the community.
The doctors who show up consistently are the ones being found by conference organisers, journalists, solicitors and referring clinicians.
My Father Learned to Cook at 78
But this is not his story.
In all my years in orthopaedics, I'd never seen a knee like my mother's. It angled inwards and would not straighten.
When we suggested she see someone, she'd say: "Stop making a fuss."
So we did. Until we couldn't.
By then, she was moving around by holding on to furniture. Countertop to table. Table to chair. I could see her pain.
"It's not that bad."
It was THAT bad.
Arthritis in both knees had stripped all joy from her life. She stopped gardening, stopped seeing friends and stopped walking the dog.
She wasn't frightened of the operation, but of what might come next.
Frequently Asked Questions
How will you find my voice?
Will this damage my credibility?
Isn't it unethical?
What if a colleague notices?
I don't have time, even for the briefing.
Are two posts a week enough?
Rachel Williams
Editor / WriterI write LinkedIn content for medical experts so the right people find you, not the other way around.
Ready to be seen by the right people?
Book a 20 minute call. No pitch, just a chat to see if it's right for you.
Book a Call